Australia is the leading manufacturer of premium class wines that are exported to more than 85 countries around the world.
Considering a growing demand for the Australian wines, there are more than 5000 independent wineries in the country and vineyards occupying over 140 thousand hectares of the land. The fruits are grown up in 55 areas of the country and processed into wine in 1450 wineries located across the country.
A variety of biological structure of the soils, favorable natural climate and effective utilization of the environment make the vine grown up in various areas of Australia possess flavoring qualities inherent to it. The diversity of the Australian nature allows wine makers to develop new technologies for wine production constantly, underlining complexity and depth of flavoring scale of the end-product.
The basic grapes grown up in Australia today are Shiraz, Cabernet Sauvignon, Chardonnay, Merlot and Semillon.
In the conditions of red grades manufacture growth in intermediate term prospect, prevalence of Shiraz and Cabernet Sauvignon will probably remain here, and among white grades leadership will remain for Chardonnay.
Besides the fertile and various environments that allow producing delightful range of wines, there is a variety of the factors which have defined the success of Australian wine industry on international scene.
First of all they are:
o Manufacture of wide assortment of wines, various in price and quality;
o Accent on production of premium class wines (more than 70 % of products);
o The accent in the name of wine is made not on a geographical origin but on grapes grade;
o High technologies, target researches and development;
o Great volume of export on the markets of expensive grades of wines;
o Dynamical marketing and the advertising spent by all enterprises of the industry;
o Growing attention to manufacture of wines without use of chemicals and preservatives.
(A source: Australian Wine and Brandy Corporation)
